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Selz Business House


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SELZ BUSINESS HOUSE(SBH) is the leading business house and authorized distributor of multinational as well as few local brands. Found by Mr. Ashok Gupta in 1985, with its office in Chandigarh, SBH has been dealing in wholesale as well as retail. We have Authorized dealership with world’s leading Electrical, Electronic and Industrial Products manufactures such Philips, Siemens, Havells, Duraline, Bajaj Electrical, Paruthi engineers(P) ltd, Elgo,Hafele,Amaryllis Jaquar mercantile(lightning), Polycab, Legrand, Haier.
Our specifically designed business processes, sincere commitments, dedicated efforts, efficient team and loyal customers result in manifold growth and expansion of company. Excellent customer services, timeliness, best quality are extremely important to us. Our organization thrives to achieve its goals, objectives and commitments by laying emphasis on its incomparable quality policies. As wholesalers, in order to achieve our mission of attaining highest levels of integrity and efficiency, through superior quality and services, we live by the following values:

  • Outstanding Quality
  • Timely Deliveries
  • Innovative Strategies.
  • Customer’s Satisfaction.
  • Team Work

SERVING AREAS: Within 100 kms radius of Chandigarh

AWARDS & RECOGNITIONS: SBH has earned numerous awards and trophies for outstanding performance, fast growth and high sales. Over the years, SBH team has created a healthy, safe, efficient and well supported environment where creative people can flourish and remain energized to produce good outcomes. We are priviledged to receive these honours:


  • awards Excellence Award2010-2011 BAJAJ
  • awards Power Award2010-2011 HAVELLS
  • awards Excellence Award2009-2010 BAJAJ-FANS
  • awards Globle Components2009-2010 SIEMENS
  • awards Champion selz officer EUREKA FORBES
  • awards Best Performance2008-2009 SIEMENS
  • awards Best Overall2008-2009 SIEMENS
  • awards Highest Quantity(MCB's)2008-2009 SIEMENS